「柳州微信影响力排行榜」这个系统微信号是怎样发力的

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Welcome to the "Liuzhou WeChat public number influence list". This is a comprehensive evaluation of the dissemination and influence of Liuzhou's local WeChat public platform. It is produced by the New Media Department of Guangxi News Agency of China News Agency. It is independent, impartial and professional media literacy, and invites academics from the industry to serve as consultants. Zhou authoritative release.

Government Affairs

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[Government: This system micro-signal force]

In this issue, the government's WeChat public account, "Liuzhou Liubei police" rose rapidly, jumped to the second place, becoming the biggest dark horse in this period. In addition, the "Liuzhou Traffic Police", "Liuzhou Police" and other public security systems WeChat public number are in the top five.

"Liuzhou Liubei Police"《柳北警方原创MV《你是民警》The Yi people's police sent a deep affection, and moved countless people. The article published the original songs and MVs of Liubei police, showing the daily work of the police, in order to interpret the positive image of the police and let the audience know more about the police. In the current form of communication, video is better than pictures and pictures are better than words. Video content distribution, in the Internet landscape, is more likely to attract users to read and click. A user who is able to attract the attention of the user can cause good communication effects.

On weekdays, the “Liuzhou Liubei Police”, which was rarely listed, was carefully planned to produce original MVs for high reading.

"Liuzhou Police"《直升机空中盘旋、特警全部出动…柳州公安史上最大规模反恐应急演练帅出天际!》On July 3, the Liuzhou Public Security Bureau organized a counter-terrorism emergency response drill at the city's military target range to test the city's anti-terrorism emergency response capability. Comprehensive operational capabilities such as cross-regional mobility, communications, logistics support, and field training will enhance the ability to prevent and respond to various types of terrorist incidents and emergencies. The series released a series of ultra-burning high-definition pictures, showing Liuzhou police's cool equipment and excellent emergency response capabilities, so that the audience seems to be watching large movies.

xx柳州公安系统下的“柳州交警”的另一个微信号已经列入名单很长一段时间。《新柳大道违规测速? 独家揭秘背后的故事》最近,一些市民已经拍摄了一些上传到互联网的交通警察速度的视频和图片,他们质疑:蹲测灯灯和和和和测量新新新新手新新新新新的内容发布后,许多关心城市交通建设的市民也关注这一问题。 “柳州交警”及时审查了委屈,官方诠释了背后的真相,文章获得了第一单。

此外,本期中的一些服务受众信息仍然受到青睐。 “柳州社保”《提醒 | 我市居民医保缴费方式有新变化,参保人这样缴费》,“六成仁流成”《7月12日开始!柳城大桥河西桥头实行24小时抓拍,奔走相告~》等。

综合信息类

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[综合信息:人民生活新闻是重点]

在这个问题上,“南国金宝”发布的社会生活和生活类别的新闻备受关注。在名单上的10篇文章中,公众人数占8席。

例如,集美县社区的79户家庭筹集了1000多万元借给房子,其余的用来挽救“未完工的建筑”;柳州善良的收养父亲搜寻了她的父母和其他与人民住房有关的内容。寻找亲戚等因为与观众亲近而受到关注。

每次与幼儿有关的新闻总能触动读者的心。 6月30日17时,柳江区李高镇盘龙村一名2岁儿童失踪。 7月1日11:00左右,男孩的尸体被发现在孩子家附近的河里。 “柳州晚报”推《痛心!柳江2岁男孩家门外玩耍失踪,今天在下游3公里河中找到...头部有伤》,释放了男孩的失踪和追踪过程,并获得了很多关注。

教育课

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[教育:入学信息屏幕]

7月6日和7日,是柳州市中小学生报名的日子。上周,中小学发布了招生公告,并公布了招生目标,学区范围,报名时间,所需材料和其他相关信息。与儿童行为有关的一切都在影响着父母的心。在宣布每所学校的入学后,它受到了很多关注。

在每年的毕业季,广西科技大学校园里到处都是树木,毕业生拿起相机,穿上清新漂亮的服饰,穿上各种风格,留下美好时刻,向大学时间致敬,树立了美丽的青春。 “广西科技大学”推《第三届“最美毕业照”征集大赛结果新鲜出炉啦!》展示“最美丽的毕业照”,并邀请观众分享这场青春盛宴。

企业级

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[公司:您的电话号码是否与读者互动? 】

在本期中,“宝骏汽车”的平均阅读量高居榜首。在一篇文章中,十大读数来自“宝骏汽车”和“柳州移动和4G”。在公司微信公众账号的“头”位置,读数几乎集中在两个公共号码上。

在整个两个内容发布中有一个共同点,善于与读者互动。

“宝骏汽车”在标题设置中,运用疑问的形式来激发读者的阅读兴趣,让读者从阅读中找到答案。例如《新宝骏这块屏,为什么这么大!?》《你过上了曾经向往的生活吗?》等等。

“柳州移动和4G”通过分配利益刺激读者参与,从而增加与读者的互动。如《【砸金蛋】挑战最低价!购机立减1000元!名额有限,晚了就没了!》《【周四福利】炎炎夏日相约“荷”处?柳州夏日赏荷地图新鲜出炉!》等。

其他公共账户还应注重发布内容时与读者的互动,从而增加读者和公共账户的粘性。

服务类

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[服务:需要丰富表达]

在本期中,食品信息仍然是读者最喜欢的内容。

如今,随着5G时代的到来,视频传输占据了人们的手机,这是时代的潮流。 “视频阅读”将成为越来越多人的习惯。

但是,目前,服务微信公众账号的视频内容很少以传统的图形形式出现。为了满足不同读者的需求,并丰富表达和传播形式,服务类微信公众号不妨试一试,做好早期布局。使用视频聊天,视频表达,使您的文章内容更加丰富多彩。

备注和比较基础

这个清单得到了“清波指数”的支持。所有数据都是公开可见的。排名由微信差价指数(WCI)计算。

WCI(V13.0)公式优化说明

评估“通信功率”和“峰值功率”四个维度,评估维度更全面。

(2)算法优化:根据历史数据模型,优化指标权重,排序更加科学。

(3)更新时间:2017年7月1日之后将此公式用于列表。

2,WCI计算V13.0计算公式如下:

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R是评估期内所有文章(n)的读数总数;

Z是评估期内所有文章(n)的喜欢总数;

d是评估期内包含的天数(通常为一周的7天,一个月的30天,一年的365天以及其他自定义时间段的实际天数);

n是评估期间帐户发送的文章数量;

总读数和总体美观;

Rmax and Zmax are the highest readings and the best readings of the articles sent by the account during the evaluation period.

3. Data description

Special note: According to the WeChat official policy, the reading number of the public number displayed by the Qingbo Index is the foreground display data. After 10W, the display is 10W+, which may be inconsistent with the reading data displayed by the public number management background.

Daily list data: The daily reading of the public day readings and other data on the previous day begins in the early morning, the update deadline is noon, data calculation and statistics will be carried out during the period, and the daily list will be released in the afternoon.

Weekly data: The weekly statistical period is from Sunday to Saturday, using the most recent updated data in the cycle (up to 7 days), and the weekly list is released every Sunday afternoon.

Monthly list data: The monthly statistical period is the time of the natural month, calculated by the latest updated data in the cycle (up to 7 days), and the monthly list is released at the beginning of each month.

Number of publications/number of articles: The number of publications in the public number period and the number of articles published. If the display is 5/10, it means that the public number has been released 5 times (some accounts can publish multiple articles), and 10 articles have been accumulated.

Total readings: The total number of readings of all articles published during the public account period.

The total number of articles read.

Average Reading: The average of the number of readings for all articles in the public account period.

Always good-looking: The sum of all the articles in the public number cycle is good.

Welcome to the WeChat public account in various industries and fields in Liuzhou, and sign up for the ranking. Registration method: Send the name of the WeChat public account and the micro-signal directly to the “micro-evaluation of Liuzhou” (micro-signal: cnslz), or send an email to: .

Production: Lin Xin Zhou Yinan Zhu Liurong

Producer: Meng Mingming

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